Statement of Independence
Our assessments are conducted independently of marketing execution, compensation tied to outcomes, or vendor relationships.
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This separation is structural, not situational. It exists to ensure that conclusions are formed without influence from performance incentives, delivery responsibilities, or commercial alignment with reported results.
What We Do
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Assess how marketing performance is being represented across platforms, vendors, and internal reporting
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Evaluate the evidence and methodologies underlying reported results
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Reconcile conflicting perspectives across sources without forcing normalization
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Clarify the confidence with which conclusions can be relied upon in financial review
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Our role is limited to assessment. We bring rigor where decisions demand it.
What We Do Not Do
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Manage, optimize, or execute marketing campaigns
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Buy media or participate in performance-based compensation
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Recommend, replace, or receive referral fees from agencies or vendors
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Influence strategy, creative direction, or execution decisions
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Produce forecasts, projections, or outcome guarantees
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These boundaries are non-negotiable.
Why These Boundaries Exist
Marketing performance is often evaluated through systems and reports produced by parties responsible for execution.
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Our value is derived from operating outside those systems. By remaining independent of outcomes, incentives, and delivery responsibilities, we are able to assess reported performance without bias toward optimization narratives or commercial interests.
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Independence is not a feature of this work. It is the condition that makes the work possible.
Request an Overview
A brief conversation to determine whether this model is appropriate.